01Brand voice
Everyone Has a Voice. Why Do They Sound the Same?
Five brands. Five heartfelt messages. One suspiciously familiar personality.
Read the conversationThe full conversation
Articles.
Everyday observations, thoughtful arguments, and a different way to see marketing.
02AI discovery
Google Didn’t Recommend You. Someone Else Did.
Me shops for a phone without opening a brand website. M.R.K wonders who is doing the introductions.
Read the conversation03Creator marketing
One Million Followers. Nobody at the Counter.
A café gets a celebrity shout-out. The neighbour with a small food page gets people through the door.
Read the conversation04Personalisation & trust
You Know My Name. Do You Know Me?
A birthday greeting gets the name right and the recommendation spectacularly wrong.
Read the conversation05Customer experience
The Ad Won. The Customer Lost.
The film is beautiful. The order is late. Customer support is still “checking with the concerned team.”
Read the conversation06The 2027 outlook
The Customer Sent a Representative.
Me gives an AI assistant a shopping brief. M.R.K asks whether brands are ready for the new questions.
Read the conversation07Brand thinking
Famous is not the same as convincing.
A conversation about celebrity endorsements, fear, and the person who actually fits your brand.
Read the conversation08Consumer behaviour
What if your customer never enters the funnel?
A YouTube thumbnail, an Italian restaurant, and a customer journey that refuses to move in a straight line.
Read the conversation09Culture & marketing
When a song becomes a brand memory.
Swiggy, Instagram Stories, and the small moments that make marketing stick.
Read the conversation10Marketing fundamentals
Before you sell, give them a reason to stay.
A classroom thought experiment turns the sales-versus-marketing question on its head.
Read the conversation11Brand thinking
A new logo. But what do you see?
M.R.K asks a harder question: what did you notice before reading the brand’s explanation?
Read the conversation12Consumer behaviour
Can marketing change a superstition?
A sneeze, a delayed meeting, and cricket’s infamous 111 become a conversation about belief.
Read the conversation