01 / 06A million hearts. Empty tables.
A café’s celebrity post sparked comments about a jacket. Lunch bookings were another matter.
02 / 06Me asks
Can a smaller creator bring better results?
03 / 06M.R.K challenges
Smaller is not automatically better. The creator, audience and objective must fit.
04 / 06Give people a reason to act
The local food video showed dishes, prices, a landmark and a useful place to sit.
05 / 06Measure the job you hired for
Views show attention. Visits and sales need their own evidence, with room for attribution gaps.
06 / 06Before the next collaboration
Ask: who is this reaching, why would they care, and what is the next step? Disclose paid partnerships.
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