01 / 06The situation
Yahoo’s 2019 logo refresh leads to a familiar response: repeat the explanation everyone has already read.
02 / 06Me asks
The brand has explained the logo. Is there anything left for me to notice?
03 / 06M.R.K challenges
Put the explanation aside. Look at the design first, and describe what you actually see.
04 / 06One interpretation
The blogger sees the two “o” shapes as eyes and reads focus into them. This is a personal interpretation, not confirmed design intent.
05 / 06The insight
Observe before adopting the official story. Your own reaction is useful—provided you distinguish interpretation from fact.
06 / 06Your turn
Look at a familiar logo without its brand story. What do you notice for yourself?
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