01 / 06Bought a story. Got a ticket.
The backpack ad promised adventure. Tracking and support supplied a different one.
02 / 06Me asks
If the ad got the sale, did marketing succeed?
03 / 06M.R.K challenges
Customers experience one brand, even when several departments handle the journey.
04 / 06Match the promise to the business
Check delivery capacity, product quality and returns before making a confident claim.
05 / 06Automation should move things forward
Fast acknowledgment helps. A support loop needs an escape route and someone who can resolve exceptions.
06 / 06After the conversion
Read the complaints. Track returns and repeat purchase alongside sales. The customer remembers what happened next.
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