Before you sell, give them a reason to stay.

01 / 06

The situation

Imagine a class you can leave in the first two minutes. What would make you stay?

A conversation worth having.

02 / 06

Is a smiling lecturer enough? Or do you need a promise that something interesting is about to happen?

A conversation worth having.

03 / 06

Before someone listens to a sales pitch, they decide whether giving you their attention is worthwhile.

A conversation worth having.

04 / 06

A smile, a credible introduction, or an interesting offer changes the first impression. Attention comes before persuasion.

A conversation worth having.

05 / 06

How you present yourself helps set expectations. Earn the right to be heard before trying to close the sale.

A conversation worth having.

06 / 06

What is the first reason a customer has to pause and listen to your pitch?

A conversation worth having.