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01 / 06

Five brands. One voice.

Coffee, shoes and furniture were all “more than just” something. Me began to suspect a family reunion.

A conversation worth having.

02 / 06

Me asks

If everyone uses AI to write, will every brand sound the same?

A conversation worth having.

03 / 06

M.R.K challenges

The tool can help. A vague brief cannot supply a distinctive point of view.

A conversation worth having.

04 / 06

Start with the truth

What does your business actually believe, do and refuse to compromise? Give your writing those details.

A conversation worth having.

05 / 06

Use the tool. Keep the taste.

Let AI explore versions. You choose the observation, the personality and the promise you can prove.

A conversation worth having.

06 / 06

Try the logo test

Remove your logo from the next post. Would someone still recognise your brand?

A conversation worth having.

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