01 / 06The situation
A new celebrity beauty brand starts a conversation: are famous faces still the best brand ambassadors?
02 / 06Me asks
If an ambassador launches their own product line, what happens to the audience we borrowed?
03 / 06M.R.K challenges
Popularity gets attention. Personality gives that attention a reason to matter.
04 / 06Imagine this
The original article proposes Mountain Dew helping a nervous paraglider overcome his fear. A hypothetical campaign, not a reported partnership.
05 / 06The insight
The person’s journey would connect with the brand’s promise. Choose the fit before counting the followers.
06 / 06Your turn
For your brand, who would be more believable: a famous face or someone living the problem?
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